For as long as I can remember, I’ve loved leading smart, diverse, creative teams that solve complex and meaningful problems. Whether I’m building a new team of Art Directors and Design Managers to support strategic product launches like the Echo Look; leading multi-disciplinary photo shoots to evolve the Amazon Prime brand; or designing and leading my alma-mater’s most highly-attended student health programs as the lead Resident Assistant in college, I’m truly at my best when I’m combining my love for design and people with my abilities as a creative leader. 

My leadership approach:

▪ People matter. No one is number and everyone's voice is heard.

▪ My idea is just one of many, and I bring it to the table not as a solution, but to spark a creative discussion.

▪ You can’t have one without the other: I believe in using data balanced with real people’s feedback to set the foundation of any creative approach.

Plus, two random facts about me:

▪ I'm always early. If the event starts at 5 pm, it's 90% probable that I'm in the vicinity by 4:30 pm. It's 100% certain that I arrived early to try a new coffee shop.

▪ I love taking and editing photos. I believe that everyone’s life needs a rewind button, for all the good stuff. This could explain why all my favorite travel souvenirs are pictures. You can find me obsessively instagraming @sarah_roulston


2016 - Current | AMAZON :: Creative Director

2013 - 2016 | AMAZON :: Senior Art Director

2011 - 2013 | AMAZON :: Senior Designer


California College of the Arts

Bachelor of Arts, Design

2004 – 2007


Cottey College

Associate of Arts, Design

2002 – 2004



▪  Brand creation and evolution 

▪  Program concept development and strategy 

▪  International Photoshoot Art Direction 

▪  Team training and mentoring 

▪  Design hiring and interviewing 

▪  Global mobile, tablet and web advertising campaigns

▪  Global product launches

▪  WW marketing creative strategies

▪  Visual and interaction design 


▪  Dove


▪  Vince Camuto

▪  DeWalt

▪  Crayola

▪  Brother Printer

▪  Blackberry

▪  Amazon Prime

▪  Disney 

▪  Symantec | Norton 

▪  Sony 

▪  Jabra

▪  Intel

▪  Samsung


I start every design problem with a pen, paper, or on a whiteboard. I use the Adobe Creative Suite daily; Illustrator 7 was my first love. I prefer my Wacom pen to a mouse. I shoot images everyday with my iPhone and my Cannon 60D, but my 35mm is never far away. 
I communicate concisely via phone, email, Instagram and face to face. My favorite part of the design process: team brainstorms.