You can find me on LinkedIn or drop me an email sarah.roulston@icloud.com

I’m Sarah Roulston, a design leader with over 20 years of experience shaping how people connect with products. My background spans product, interaction, branding, and systems design—and over the last decade, I’ve focused on leading creative teams through complex problems toward meaningful outcomes.

Right now, I’m Director of Product Design at Microsoft. I guide teams working across enterprise software. Before that, I led the contributor platform at Getty Images, and at Amazon, I built teams from the ground up, launched global products across hardware and software, and worked closely with some of the world’s most recognized brands.

My leadership style is people-first and product-grounded. I help teams move from ambiguity to clarity, and from clarity to impact. I invest in building teams where everyone can stretch, strategy is shared, and great work gets shipped.

Some of the work I’m most proud of includes:

• Shaping and growing high-performing design teams, building career paths, and helping people reach the next level in their work

• Redesigning Getty’s contributor platform to align product direction, user experience, and delivery at scale, while steering creative and technical teams through rapid organizational and industry-wide change

• Built design teams from scratch, launched global products across hardware and software, and partnered with major global brands to shape customer experiences at scale at Amazon

• Leading Microsoft’s product design through the AI inflection point, advancing enterprise Copilot strategy while guiding teams through fast-moving changes in technology, business, and team structure

I care deeply about mentoring, growing talent, and making space for thoughtful, creative work to thrive—even under pressure. I believe that design should be both useful and human.