12 Days of Deals | Amazon
▪ Worked closely across Amazon business mangers, marketing specialists and editorial team to drive, ideate,and art direct the approach, design and photography for this cross-site Amazon event.
▪ Used internal Amazon employees and friends to model personas, helping come in under budget with unique creative that scaled across multiple hard to design for placements.
▪ Several personas were picked up in news and social chatter.
▪ Helped influence a change in advertising standards and improved visual customer experience on Amazon's homepage.
PHOTOGRAPHER: Greg Montijo
RETOUCH WIZARDRY: Janko Williams
PHOTO PRODUCER: Kelly Baldwin
CREATIVE PRODUCER: Lynn Caiazza
PHOTO ASSIST: Megan Brown
PRODUCTION COORDINATOR: Colby Knowlton
PRODUCTION COORDINATOR: Sarah Carson
DIGI TECH: Judson Fielder
MARKETING SPECIALIST: Caitilynn Larmore
WARDROBE STYLIST: Gerard Parr
WARDROBE STYLIST ASSIST: Ron Leamon
HAIR AND MAKEUP: Lindsey Watkins
CREATIVE COPYWRITER: Justin Ison
DESIGNER: Ian Frederick
DESIGNER: Samantha Yang
SENIOR ART DIRECTOR: Sarah Roulston
Laura Leigh Landolf