Kindle Fire Custom Interactive Advertising Experience | Crayola
▪ Led campaign and client design approach, pitch, rollout and art directed a MM dollar cross platform campaign (Mobile, Online, Kindle Fire) from pitch to sold campaign.
▪ Helped define, design and innovate on the platform - driving customer review integration to be seamless across platform.
▪ Worked extremely close with QA, account teams and specialists to drive through issues of lag, load, design scaling across 6 generations of devices.
▪ Designed the experience from start to finish entirely in-house. Presented and adjusted to meet brand requirements while innovating the look and feel for over 30+ campaigns.
▪ Due to the success, innovation and design - we signed an additional 30+ campaigns with Crayola.
▪ Became lead for custom landing page experiences and campaigns.