International Launch Kindle with Special Offers on Kindle Fire | Intel
▪ Initial launch in US. Success in the form of engagement and purchases let to UK and DE subsequent launches. I led those launches on-site.
▪ Created systems, master files and process for designers to scale Kindle with Special Offers creative quicker with less QA issues.
▪ Led and designed training on best practices for the platform, becoming subject mater expert in design for interactive landing pages on Kindle.
▪ Set design bar and tenets for lock-screen creative on a global product scale.
▪ Navigated executive client presentations and internal product, design leadership reviews in extremely tight, launch dependent timeframes.
▪ Cross platform campaign launch: Kindle Fire, Kindle eInk. Later scaled to mobile and online platforms.
▪ Secured additional advertising packages and solidified continued client relationship.
▪ Worked in tandem with multiple development, QA, Product management, design, client, and executive leadership teams.